Lowering the Cost of the EV Revolution

Electric Vehicles (EVs) account for over 2 percent of new car sales in the U.S. alone, and that numberis projected to grow rapidly—both in the U.S. and globally. Yet, with the notable exception ofNorway, the widespread interest in EVs has yet to translate into widespread adoption.

What’s holding the EV market back? There’s no question that part of the challenge has to do with theevolution of driving culture and an ongoing change in consumer purchase priorities. And an evengreater part has to do with government incentives (or lack thereof) that should encouragesustainable mobility models.

Yet I believe that automakers themselves bear the lion’s share of the responsibility. And it’s a heavyburden. They’re struggling with a radical change in consumer culture, evolving revenue models,changing maintenance infrastructure, and a brave new world of manufacturing complexity.

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