The XponentialWorks Difference
In our decades of experience building category leaders, we have been privileged to guide many teams from ideation to product, from product to validation, and from validation to commercialization. We have devised our own ‘hands-on’ process for guiding our portfolio companies. Specifically, we have come to believe that for early-stage companies to attain profitable, convincing scale, they must execute a series of well-defined progressive milestones designed to achieve sustainable growth:
This is where the startup makes its first product available to the public. At this stage, the team is seeking customer validation metrics to prove it has developed a convincing user viable product.
This is the first version of a product that meets the intended use case, and is ready to be purchased or used by multiple customers with satisfaction.
This is the recurring market validation through repeated and expanded sales that a startup must achieve to demonstrate the viability of its business model, and market fitness of its product.
When we invest…
Our team commits its collective experience, network, and resources to help our startups prove, nail, and scale their businesses. Together, we are nurturing differentiated products, services and platforms, creating new business model play-books, holding strategic workshops and hosting powerful networking events – led by our team of experienced, successful, serial entrepreneurs, advisors, subject matter experts and notable industry leaders – where our entrepreneurs learn how to soberly meet and successfully conquer these challenges. Jointly we wrestle problems to the ground and pivot to opportunities faster, leveraging our collective wisdom.
Our disciplined process is grounded in the belief that: better questions yield better outcomes, and that in this age and stage, business model innovation is even more important than technology innovation in placing a company on its rightful, sustainable, and profitable growth trajectory.